Natural State Label, an Arkansas-based leader in the label and packaging industry, faced growing challenges as their business expanded. To streamline operations and eliminate inefficiencies, they turned to CERM's MIS software. This move not only transformed their workflow but also set the stage for future innovation and growth. In this article, you can peek behind the curtain of NSL and learn how they leveraged technology to "move mountains" and maintain their competitive edge.

 

Rooted in quality: The story behind Natural State Label

Natural State Label (NSL) is a company deeply rooted in Arkansas, with over 40 years of experience in the label and packaging industry. Serving clients across the United States and internationally, NSL has built a reputation for delivering high-quality products with quick turnaround times and competitive pricing. Their mission is simple yet powerful: to create labels that not only reflect the quality of the products they represent but also help those products stand out on the shelves.

 

natural state label testimonial label expo cerm

 

Overcoming growth challenges: why Natural State Label turn to CERM

As NSL's business expanded, they began to encounter significant challenges with their existing processes. Managing jobs through multiple systems, from order entry to shipping, led to inefficiencies, errors, and increasing complexity. Realizing that their current system was unsustainable for future growth, NSL sought a solution that could streamline their operations, reduce the potential for human error, and align with their long-term objectives. CERM’s MIS software emerged as the ideal partner to help them overcome these hurdles.

 

Seamless operations: The impact of CERM on NSL's workflow

Implementing CERM MIS software brought a transformative shift to NSL's operations. The software's integration capabilities streamlined workflows, allowing the team to oversee every aspect of the production process with ease. This integration not only enhanced production speed and efficiency but also provided a comprehensive view of operations, from sales to shipping and proofing. The newfound efficiency was a game-changer for NSL, enabling them to continuously adopt new practices that further boosted their productivity.

NSL also began to explore various CERM modules and partner integrations to further optimize their operations. The CERM-Hybrid integration, for instance, eliminated several manual steps, significantly speeding up processes and improving communication with customers. Production Monitors provided real-time insights, giving operators clear targets and fostering a sense of competition and pride in their work. Although still in the early stages of implementing SmartBI and Web 4 Labels, NSL remained optimistic about the additional capabilities these tools would offer, particularly in enhancing customer engagement and workflow optimization.

 

Onward and upward: NSL's vision for the future with CERM

Looking ahead, Natural State Label is focused on continuing its growth and evolution within the industry. With CERM as a crucial partner, NSL is well-equipped to adapt, innovate, and consistently deliver exceptional value to its customers. The support and tailored solutions provided by CERM have strengthened NSL’s ability.

 

Watch this short interview during LabelExpo Americas 2024 by Inkish TV with Whitney Brooks, owner of Natural State Label:

 

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