The Label Trail: A Guided Experience Through Label Production

Eight industry leaders—Avery Dennison, CarbonQuota, CERM, Esko, Flint Group Digital Xeikon, Grafisk Maskinfabrik (GM), KURZ, and SCRIBOS—have partnered to create this unique end-to-end experience at LOUPE Americas 2026. Through live demonstrations and expert insights, you'll see how today's leading technologies work together to help label converters improve productivity, enhance quality, and prepare for the future.

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Publish date: 07 August 2026

Event / Tradeshow

At LOUPE Americas 2026 - from September 15th to 17th at the Donald E. Stephens Convention Center in Chicago - visitors will have the unique opportunity to join the fictional company “Dancing Fish” and face the challenges of printing new labels.

The Label Trail tells the unique story of how its fictional nutrition brand "Dancing Fish" needs new labels for its products to meet new market demands, whilst measuring and reducing its carbon footprint. To ensure product authenticity and consumer safety, brand protection features need to be integrated into the labels of its new nutritional supplements line. The Label Trail encompasses every stage of the label creation journey—from job specification, order handling, prepress and automated carbon footprinting to digital printing, embellishment, and finishing.

This tour takes you along all stages of the modern production process and the latest innovations in the industry. Participants will gain insights into low impact materials, carbon and energy-saving processes, smart packaging technologies, and the software keeping it all together.

Each tour will be guided by a subject matter expert who will provide rich background information about the workflow process, about state of the art innovations and about the label industry in general.

The Label Trail - Tour Details:

Explore the latest innovations in automation, printing, and packaging, presented by leading industry experts:

PREPRESS - By CERM and Esko
Management Information Systems (MIS), workflow automation and prepress tools.
CARBON FOOTPRINT – By CarbonQuota
Automated product carbon analytics across the label lifecycle.
LABEL MATERIALS, PRINTING & EMBELLISHING - By Avery Dennison, Flint Group Digital Xeikon, KURZ
Label materials, digital printing, embellishment techniques, and brand protection features.

PROTECTION & CONSUMER ENGAGEMENT - By KURZ SCRIBOS
Copy-protected QR codes ensure product authenticity while offering consumers direct access to key product details.
FINISHING - ByGM, Grafisk Maskinfabrik
Label finishing and smart packaging innovations.

Each guided tour lasts approximately 60 minutes and is limited to 20 participants to ensure a slot, registration is recommended.

Save your Spot at The Label Trail